How do I put this?
The Tory website Sort-It about personal debt was clearly devised by a whole creative team of tossers.
For example, the section entitled 'Look what my inner tosser did' has a few poor little rich kids whinging about spending £200 on two bottles of Cristal or getting a taxi home from central London to Docklands rather than spending 20 minutes on public transport with the proles or the bloke who has to buy a new Dior coat every season to fill the emotional void of his existence.
All of 'em tossers and I don't care about them. Really, I don't.
I'm more worried about the low-income families that I know who have to struggle to make ends meet. Yes, they are better off under Labour, but at this end of the socio-economic spectrum, it is a very fine line that they walk. Very often, they don't have access to the credit system that most of us take for granted - banks don't like that kind of customer - and so end up in the world of the euphemistically titled 'sub-prime lenders.' This is a polite term for those companies that are a couple of steps up the ladder from loan sharks. Virtually anyone can get credit these days, they'll just pay a high price if they aren't considered to be a good risk.
I'm not sure that painting all those in personal debt as being victims of their own personal tossers is anything other than a crass oversimplification of a serious social problem, but that's the modern Tory party for you.
Later in the week, we had the Damascene conversion (or not) of the Tory Party to Polly Toynbee's views. Of course, the whole point was that they should pick up on her imagery and not on her policy ideas, because the Cameroonies are all image-heavy, policy-light. This is a standard routine for the Tories now - political out-rider makes a headline-grabbing statement that seems to shift Tory policy onto Labour ground, then the leader makes all the right noises, but fails to offer any clear policy. We've seen this before and we'll see it again.
All sound and fury, but ultimately signifying nothing. This bunch of monied Etonians have no concept of poverty in our country today, but then why should they? To them, relative poverty is not being able to afford that extra bottle of champagne or to only ski for a week rather than two. Going into debt for that bottle of Cristal or the designer handbag is the extent of their problem, not feeding and clothing the kids.
Don't be conned by these tossers.