It took a few years for the 'Blair's Worst Week' headlines to appear. Gordon's done it in a few months.
Now, I don't believe that this is anything like the end for Gordon. I'm confident that he can recover and that when the next election comes, we will defeat the Tories. It will take some work and some time for the public memory to subside, but today's headlines are but tomorrow's chip-wrappers. If he can return to the pre-conference helmsmanship, the ship can be steadied and steered away from the rocky shoals.
The Tory conference - Gideon in particular, but rounded off by the fine performance from Cameron - killed off the chances of an election this autumn. They haven't had a week that good in years, so full marks to them for that return. Everyone was expecting a Tory implosion at the conference, but the election speculation forced unity upon them. They've done well, but they had a series of open goals left for them - opportunities that they have missed consistently over the past decade.
The culmination was PMQs this week, where Gordon was given a thorough kicking by David Cameron, a very bloody affair, with the Tories in full cry in pursuit of Labour. I thought we'd banned blood sports. It wasn't an edifying sight, with Dave in full-on Bullingdon mode taunting the oiks across the chamber, putting the lie to a Cameron commitment to a more mature style of opposition
If David Cameron wins the Tory leadership on Tuesday, he is seeking a less adversarial style of politics, he says. The yah-boo is so yesterday. And not just at Prime Minister's Questions..
Gordon's treatment of the press over the past week has been unwise - he only took a couple of journos with him to Iraq and gave Andy Marr the exclusive on the election postponement, with the result that the media pack turned on his misfortune. If this isn't sorted, we'll be in real trouble - we can cope with a neutral media, but we don't need the press opposing us and helping to set poor political weather.
There are good things to draw from the week. Darling knocked the Tories' inheritance tax plans firmly on the head - they are now the party who want to extend an IHT tax cut to the almost-millionaires. It also seems very clear that the Iraq mess is going to be consigned to history over the next twelve months.
While the Tories have had a good week, their success is fragile. Remember how rapidly they fell to pieces under pressure over grammar schools? Can this new-found unity be sustained over the course of the next eighteen months in the run up to the election? Can they sort out some policies?
And then there's the Lib Dems, who have seemed but a minor irritation this week and are increasingly likely to turn in on themselves as Ming once again comes under pressure from those in his party who think that they would be better served under a new, younger leader. But as I say, they are irrelevant at the moment - their polling figures are swinging wildly between figures that would retur four Lib Dem MPs and others that would see a complete wipe-out.
So, let's take a step back from this superheated explosion. Things will calm down in time. Gordon can recover this situation and for the sake of the party and the country, I hope he gets a grip quickly.