Zac and Gideon both got in on this de-toffination scam early.
Zac Goldsmith was born Frank Zacharias Robin Goldsmith and George Gideon Oliver Osborne assumed the name George when he was 13. Annunziata Rees-Mogg has refused to follow suit and change her name down to the more voter-friendly Nancy Mogg. It appears that the Tory candidate for Chippenham has done the reverse and poshed up for Wiltshire, double-barrelling his name and adopting 'Emmanuel-Jones' as a step up from common-as-muck Wilf Jones.
All of that just gives Bob Piper an excuse to revive a clip of Nancy's brother, Jacob - the man who has to take his nanny out canvassing with him. At least they travel in style, as they canvassed Central Fife in 1997 from the comfort of a Bentley.