If there is one thing we surely learned from Mrs Thatcher, it is that repetition of simple messages can pay dividends
What I say three times is true.
Winning the votes and applause of party members will count for nothing if we cannot win the attention and trust of people outside the conference zone in Manchester.
By the end of the year, as the cuts begin to bite, economic uncertainty grows and Ed's profile rises further, the likelihood is that we will be ahead in the polls and looking forward to significant gains in the May elections. But if Labour activists see cause for celebration in that prospect, I see warning signs. Protest votes may put us ahead in the polls, but they are dangerously fickle. In 1979, Labour moved back ahead in the polls shortly after losing office but it counted for nothing at the next election. We were defeated in 1983 not only because we were divided as a party, but because we had comprehensively lost the argument on how to run the economy. In 1992, we were united as a party – thanks to Neil Kinnock's leadership. But we still lost because – in the search for credibility – we had shackled ourselves to the Tories' flawed economic consensus and failed to set out a distinctive argument on how to deal with inflation and unemployment....
...This leadership election has shown that there is a remarkable degree of ideological unity within the Labour party and a determination to set out a radical and credible plan around which we can all unite.
But our policies were too often seen as out of touch with the electorate, and over recent months the public will have seen a party that was talking to itself. If we want to show the party has changed, the best demonstration is to get back to talking to the public about the issues that affect their futures, not spending more
time talking to one another about our own. From the doorsteps in our constituencies to debates in the Commons, we must win the argument for our country's future, and persuade people to make a positive vote for the alternative we offer – not just a protest against the coalition. And the whole party will unite behind Ed Miliband as he leads that charge.