"The presence here will be a very, very tiny part of the operation...The only physical change will be that some board meetings will be held in Dublin... A handful of people, probably from the financial area of the business will be based there."WPP handles the media buying for government advertising, so the announcement provided some free campaign work in support of government policy.
Osborne has failed to satisfy the bloodlust for tax cuts from the right of his party, just as he has managed to rouse the ire of the left. You wonder how long he can sit on this fence, taking hits from either side. He may have made his name as the man who loves to be hated, but the recent spin in a number of press outlets indicate that somebody, somewhere is making the unlikely case of Osborne being the next Tory PM.
Ever had the feeling that we've been here before?
Time to get the popcorn, settle back and watch the arguments start to highlight fault lines.